|
|
IHCTM is authorized
training centre for IATA/UFTAA Foundation, Consultant, Management and
Senior Management courses as well as IATA/FIATA Introductory, Air Cargo
Rating and Dangerous Goods Courses from IATA, Canada. In fact, IHCTM has
the unique distinction of being the FIRST in the world to be authorised
for the 4 IATA / UFTAA along with the 3 IATA / FIATA training programmes
(a total of 7 qualifications).
|
|
|
|
International Tourism Geography :
Identifying key features using maps, Identifying the location of
continents and countries involved in International Tourism,
Identifying the major tourist destinations, capitals of
countries and attractions of the world, Explaining how
topographical features and climate influence tourism,
Identifying the major tourism flows in the International Tourism
market, Identifying major tourism transportation routes,
Identifying world time zones within and between continents and
factors involved in time conversion, Calculating journey times
using
different means of transport, Identifying tourist gateways, hinterlands and attractions, Identifying languages
spoken, describing methods of currency conversions, Identifying geographical
factors affecting tourism success, resort
attraction, infrastructure and tourist flows, Describing with
reference to one country, the positive and negative effects of
geographical factors on tourism. |
 |
|
Customer Service : Identifying the main types of customers of tourism
organizations, Identifying service standards, Identifying the four levels of customer satisfaction, Identifying customers with specific needs, Describing the importance of positive impressions, customer service communications and recording of customer details, Identifying key components of customer service, Identifying methods for recording customer complaints and identifying the details to be included in a letter to customers, Recommendations for development of service, Comparing customer service in two selected tourism
organizations.
|
|
Presentation of Tourism Products and Services :
Identifying the ways information can be presented to tourism
customers, Identifying tourism organizations in relation to
different forms of information presentation for different tourism
products and services, Elements of merchandising, Elements of
visual presentation, Elements of verbal presentation.
|
|
Marketing : Identifying the key principles of the marketing function, Describing the Elements of the Marketing Mix, Stating how market research is conducted, Identifying what is meant by promotion, Identifying promotional methods and media, Identifying tourism
organizations and comparing marketing activities, Identifying methods of market research, Identifying the components of a marketing plan, Identifying promotional methods, Describing methods of evaluating marketing activities.
|
|
People Development :
Describing organizational structures and factors influencing
organizational structures, Describing job specifications and descriptions, Investigating recruitment and selection processes, Identifying and describing features of personal career history, Identifying workplace standards of practice, operations and legislation. Identifying the teamwork involved in a tourist event including roles, responsibilities and factors influencing the effectiveness of teams.
|
|
Business Systems : Identifying financial performance monitoring, Identifying factors affecting financial performance and Identifying terms used, Identifying different types of financial accounts, Describing simple budgets, Identifying strengths and weaknesses of administration systems and electronic and information processing systems, Identifying technological developments.
|
|
Developing a Visitor Attraction as well as a Local Tourism Destination : Identifying and placing visitor attractions into categories, Identifying the role of visitor attractions, Identifying reasons why an area has a range of visitor attractions, Identifying stages in developing visitor attractions, Identifying stages in the sales process, Identifying sales and promotion activities, Identifying elements that create a local tourist destination, Reasons behind local tourism development,
Organizations that influence tourism development, The impacts of tourism development and the image requirements, The stages in planning and development, The reasons why there is a need for continued development, Sources of funding,
Analyzing factors involved in the marketing of a local village or town visitor attraction.
|
Project Work will have to be done for each of the components and will be assessed. |
Course Duration : 6 months |
| On successful completion of the course and all relevant examinations / assessments, students will be awarded a Diploma in Tourism and Destination Management from
IHCTM. |
|
|
|
|