IMFAA IMFAA is the acronym for Institute of Media, Fashion and Allied Arts (IMFAA). IMFAA is a division of RBCS group of institutes which has been in the field of Vocational Training since 1954.

MEDIA STUDIES

Event Management


Introduction
Several institutes have come up with Event Management courses with duration ranging from 6 months to 3 years. The cost too varies from Rs. 25000 to Rs. 3 Lakhs!! Students being "new" to this field tend to join any course where "promises are great"! So here is an eye opener from a reputed and established career organization of 50 years expertise devoted to students welfare.

What is meant by an Event?
Any program, function, seminar, exhibition, show, contest or even get-together is termed as an "event".

Is Event Management a course in itself ?
No, not at all! In fact it is training in ALL THE ESSENTIAL SKILLS that are required to manage an event successfully that makes one an Event Manager. Most institutes fail to deliver the goods BECAUSE they do not teach the necessary skills properly or sufficiently. Instead they talk about event management as a subject! For example one needs to be an expert in PR. But this skill is rarely taught in the routine Event Management courses. One needs to be guided and informed on event ingredients and sourcing them and also learn the costing. Besides the compliances or formalities and procedures are also of prime importance. Teaching in these areas is theoretical without any practical or operational information. 


These essentials are left out. With the result whilst applying for a job your credentials fail to merit an interview excepting for a bottom position of a helper, a Junior assistant or an errand person. Even the so called practical training given by most institutes consists of delivering invitation letters, sticking posters or working as a backstage helper or escorting a guest! Does this make you an Event manager or organizer competent for a responsible post?

Hence it is of great importance that you know the right contents of a good course. Here are details of a "comprehensive" Diploma in "Event Management" designed and conducted by experts at IMFAA.


Event Management course consists of 6 modules

• Management Skills, Personal Effectiveness and leadership

• Customer service, Presentation Skills, Direct Marketing (also called Retailing)

• Media Studies including costing and budgeting

• Effective Communication and Creative Writing

• PR Techniques

• Event Management Ingredients and Organizing Techniques


Each of the modules is designed pragmatically to train you in operational skills preparing for result oriented performance. The training is instruction cum assignment oriented including projects as well as preparing portfolio of your achievement. Hence you are ready to take off as an all round executive in any reputed company besides becoming capable of taking up independent assignments.


These courses are conducted in association with two professional organizations viz.

1. Schnell Hans Advertising and Marketing Agency (since last 36 years)

2.
Opportunities Today - a leading monthly career magazine published since 1971. 


Program Details

1. Since these programs are "workshop training", participants are limited to 10 or less for effective "intensive" learning and monitoring of projects and assignments.

2. Sessions are twice a week. 

3. Total duration of course is 14 months. (Intensive : 7 months) 


Eligibility : Minimum H.S.C. in any stream with good command of English. Persons with lesser qualifications can be selected on merit after an interview with Course Director.


Special Features

• Participation in projects

• Internship opportunities

• Job assistance/ guidance on starting own business

Selection after an entrance test and interview. An entrance test and interview fee may be applicable.


Multiple Career Openings : 

This comprehensive training enables you to enter following fields 

• Event Management

• PR

• Media, Communication

• Creative Writing / Journalism

• Content Provider

• Customer Services / CRM

• Call Centres


Important:
By taking up an add - on course you can enter even Tourism/ Travel, Airlines, Fashion, Graphic designing, etc. Information available on request.


Course Contents - MODULE I - Management Skills, Personal Effectiveness and Leadership Skills

• Goal Setting • Compering a Programme
• Time Management • Conducting Meetings
• Delegation • Using leadership communication
• Decision Making • Speaking with confidence- one-to-one, at social / formal level.
• Human Understanding and Human Relations
• Assertiveness • Facing Interviews
• Effective Communication • Preparing a speech including language, style, delivery
• Motivation • Techniques, assessing a speech and extempore speech
• Seminar Participation Techniques


Course Contents - MODULE II - Customer Service, Presentation Skills, Direct Marketing

• Understanding Sales Presentation including importance, purpose, procedure, plan, performance review, restructuring the operation through creativity for a win - win situation • Telemarketing techniques : compiling lists, preparing presentations, follow up
• Application of training in day - to - day life to acquire a winning edge
• Products and Services Promotion • Graduating from trainee to trainer
• Overcoming Hurdles and handling tricky situations during sales process • How to be on the swift track to success
• Multiple returns
• Analysis for improvement and strategical planning  • Networking benefits
• How to achieve and exceed targets


Course Contents - MODULE III - Media Studies including Costing and Budgeting

• Objective of Advertising • Copywriting
• National Advertisers • Working of an Advertising Agency & its various departments
• P.R. in Advertising • Official bodies/organizations of Agencies and advertisers
• Media Study, Analyzing Merits • Practical knowledge on business related to Advertising
• Costing and Budgeting • Production of an Advertisement (various stages from conception to print)
• Advertising Ethics • How to start your own Advertising Agency and useful tips to run it successfully
• Application and Cost Benefits
• Agency Accreditation
• Project work

Course Contents - MODULE IV - Effective Communication and Creative Writing 

• Art of Writing • Reporting and Review
• Creative Writing • Feature Writing
• Interviewing Techniques • Proofing and Editing
• Investigative Journalism • House Journals
• Production and Publishing • Success Techniques
• Freelancing and Representation • Official Bodies and Law
• Journalistic Ethics • Language and Style

You will be able to publish your own magazine or house journal and take interviews as well.

Course Contents - MODULE V - P.R. Techniques

• Internal P.R. • Press Conferences
• Press Liaison • House Journals
• Press Releases • Internal Appraisal and Surveys
• Feedback for Better Action • Planning and Organizing Exhibitions
• Contests and Demos • Group Interaction
• Damage Control • P.R. as a Promotional Tool

Course Contents - MODULE VI - Event Management Ingredients and Organizing Techniques

• Types of events (exhibitions, shows, contests & competitions) • Cause : charitable, social, professional, promotional
• Event anatomy / elements • Gains : brand building, continuity, repeat returns
• Organizing event • Compiling Databases
• Team components and functions • Funds & cashflow
• Cost structure and resource organizing • Accounts and returns
• Venue, performance / event • Media coverage, promotion
• Participants, audience, sponsors, collaborators • Tax and tickets, exemptions, legalities and compliances
• Co-ordinating, organising, publicising, promotion • Post event activities
• Event marketing • Getting repeat patronage

Diploma in Event Management will be awarded by IMFAA to candidates who have successfully completed all the 6 modules including projects.

Eligibility : Minimum H.S.C. in any stream with good command of English. Persons with lesser qualifications can be selected on merit after an interview with Course Director.

 

 
    
 

DIPLOMA IN PUBLIC RELATIONS


A P.R. post is the crown corner in any company. No growing organization can do without an efficient, sensible and smart Public Relations Officer. PUBLIC RELATIONS has the "must" department. Even in personal life, P.R. plays an important role to smoothen many a thorny path. So you need to know it not only as a sterling job qualification but also as an essential addition to your personal capabilities. Beginning as a liaison officer, you can go higher as a promotion / P.R. officer and you can make your way to the top as a Company Director too. You are trained to be a competent and qualified P.R. Person. This will enable you to improve your personal image as well as the image of your company. Public Relations helps one in developing better personal and interpersonal relationship and help solve day to day problems to the satisfaction of everyone by eliminating clash of egos and ideas. 


Duration : 6 months

Eligibility : Minimum H.S.C. in any stream with good command of English. Persons with lesser qualifications can be selected on merit after an interview with Course Director.

Course Contents

• Management Skills, Personal Effectiveness and Leadership Skills
• Customer Service, Presentation Skills, Direct Marketing
• Media Studies including Costing and Budgeting
• Effective Communication and Creative Writing
• P.R. Techniques
 
 
    
 

DIPLOMA IN ADVERTISING AND MARKETING


Globalization and strides in the IT industry have given Indian companies exposure to world market. The entry of multinationals in India has made business more competitive.

In this scenario of competition and globalization, advertising and marketing person plays an important role in establishing and maintaining brand recognition. All these factors lead to innumerable job opportunities for competent, qualified and well trained personnel in the fields of Advertising and Marketing with handsome remuneration even going in five figures.
Keeping this wide scope in mind, IMFAA - one of India’s premier institutes has devised a unique WORKSHOP in ADVERTISING & MARKETING (A&M).


The faculty includes seasoned marketing and advertising specialists who have several years of experience and expertise to make you one of the most dynamic A&M executive of today through their “workshop” teaching. Remember, this is the only workshop of its kind to turn you into a COMMANDO in A&M.

Eligibility : Minimum H.S.C. OR atleast two years of work experience in Sales. Persons with lesser qualifications may be considered strictly on merit after going through an interview.


This course is ideal for 
1. Those seeking employment opportunities in Marketing Division of any service industry such as travel agency, airline, advertising agency, media, hospitality, mobile and pager companies, or in the customer service department of any organization.
2. Those who wish to start their own enterprise in Advertising & Marketing field without much investment.
3. Those wishing to pursue higher studies in the field of Marketing such as M.B.A. (Marketing), IATA Airline/ Cargo Marketing, etc. Guidance is given on how to pursue higher qualifications for further specialization.


Duration : 6 months


Course Contents 
• Management Skills, Personal Effectiveness and Leadership Skills
• Customer Service, Presentation Skills, Direct Marketing
• Media Studies including Costing and Budgeting
 
    
 

Diploma in Journalism and Communication Skills


There is never a "NO-ENTRY" board for a journalist. He can meet the VVIPs, celebrities and the topmost persons. If you don't know it, better start learning the techniques and SEE it. Whilst interviewing, your queries will make any loud mouth dumb founded. Your mighty pen will move anyone in any direction. An evergreen career for eves too, so that leading magazines are dominated by ladies, They manage to snatch a few moments from the hustle of life to glide their pen and gain the satisfaction of sharing their experience. You can blaze and leave trails of your writing for generations to come. Remember! JOURNALISM is an essential exercise in self expression and a key to communication.


Whilst attending the course, you have the privilege of having practical work experience from compiling to producing and editing with leading magazine OT. The course not only enables you to publish your own magazine or newspaper but also to become a freelance journalist, take interviews, compile features, etc.


Eligibility: Minimum graduation in any stream with good command of English. Persons with lesser qualification can also be selected on merit after an interview with Course Director.

Duration: 3 months

Course Contents 
• Management Skills, Personal Effectiveness and Leadership Skills
• Effective Communication and Creative Writing