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Forecasting in its simplest form means, the prediction of the fashion for the coming season based on objective and systematic collection, recording,
interrelation and reporting of information about existing or potential markets, designing strategies and tactics and marketing methods. Therefore, it can play
a major role in enabling designers to predict the future trends based on an analytical approach.
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“A useless life is an early death” is a statement very relevant in the context of Fashion Designing. The basic reference being, to the fact that an impractical or
irrelevant design will meet with immediate obsolescence. In order to avoid this, the use of available information to predict future trends becomes
fundamental for the modern day designer. Although, forecasting may not eliminate risks or uncertainty, certain times when a particular style comes in the
market, it may not get a good market. This may be since some other designer may have just brought his design in the market before yours. So though the
design, pattern, colour, etc. were perfect but the time was not the right one for your garment. Forecasting must be regarded by today's designer as a key to
success.
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When we talk of forecasting, we refer to the prediction of
the basic design elements, most importantly the colours,
fabrics, styleline, and patterns. When a designer designs
a styleline always do market research before designing for
the type of texture, colour, print of the fabric for the
type of season, occasion because if even one of these
elements change, the whole look of the garment will lose
its beauty.
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If a design is made for
a bride with red silk fabric but due to some reasons if
the fabric is available in lemon yellow instead of red
colour, it will definitely not give the same effect. The
whole importance of the garment for the particular
occasion goes off. If you look at the importance of texture, taking the same example, if the same red colour is available but not in silk
texture but in tissue, one cannot use the same pattern because the drape given by silk and tissue fabric are not the same.
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Fashion does not mean dealing with fabrics only, but it also includes accessories, which can be on the body of the wearer, on the garment or external accessories. Thus, every designer is sending out one clear message, “No garment is complete without the suitable accessories”. Therefore, forecasting also
includes the prediction of the accessories according to the type of
design. Forecasting can also be done by talking to a target group. Divide them into different groups and find out what are the likes and dislikes of the people. What
are the types of stylelines they are comfortable with? |
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- Whether they are comfortable with the type of style line that are available in the market. Finally a designer has to see for the needs of the customers and
the market. Thus, forecasting becomes very important for a designer before he or she designs the garment.
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