Opportunities Today : September 2006 Issue

Types of Marketing

 

 
 
Professor at IIMA explaining market tactics.
 
You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!” That's Direct Marketing.
You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He's very rich. Marry him.” That's Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say “Hi, I'm very rich. Marry me”. That's Telemarketing.

You're at a party and see a gorgeous girl. You get up and straighten your tie, You walk up to her and pour her a drink.

You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I'm very rich. Will you marry me?” That's Public Relations.
You're at a party and see a gorgeous girl. She walks up to you and says, “You are very rich”. That's Brand Recognition.
You see a gorgeous girl at a party. You go up to her and say, “I'm rich. Marry me” She gives you a nice hard slap on your face. That's Customer Feedback!!!
You see a gorgeous girl at a party. You go up to her and say, “I'm very rich. Marry me!” And she introduces you to her husband. That's Demand and supply gap.
You see a gorgeous girl at a party. You go up to her and before you say,”I'm very rich. Marry me!” she turns her face towards you-she is your wife! That's competition eating into your market share!
 
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